2024
CONSUMER
MARKETING
BHGRE®
THE MOST RELEVANT BRAND IN REAL ESTATE
Better Homes and Gardens® Real Estate (BHGRE) is a brand that represents more than a traditional real estate transaction.
Marketing & Advertising
Through our exclusive relationship with Dotdash Meredith, a leading media and publishing company, BHGRE® has unique access to tens of millions of loyal consumers of its well-known brands, particularly its flagship brand, Better Homes & Gardens®.
BETTER HOMES & GARDENS
The Better Homes & Gardens® brand has more than 43 million print and digital readers, friends and fans.
We have a comprehensive print and online campaign to drive awareness and generate leads.
The BH&G print campaign features:
Along with finding a roadmap of the strategic advertising and marketing opportunities we utilize to stand out in the marketplace, you’ll find our new Always Dreaming ad campaign. In the last 100 years, Better Homes & Gardens ® has become the go-to brand for dreamers; those seeking ideas and inspiration to live their best lives. Month after month, year after year, BH&G has delivered—helping those dreamers find what they are looking for.
With this ad, strive to tap into that same feeling of trust, as the experts in all things home, to remind them that just like they are always dreaming of a better future… we’re always dreaming of new ways to get them there.
- Expect Better® continues to be infused into the creative through the use of the Expect Better tagline and an expanded Expect Better photo library.
- This aligns the campaign with the brand’s visual identity, social media strategy and agent/broker marketing templates for a cohesive approach about buying or selling a home.
DID YOU KNOW?
BHGRE® offers a variety of advertising templates for print, digital, outdoor, and radio that you can leverage in your market. You can also get professional help for any of your marketing plans, creative assets or digital campaigns through Studio U. Access all of this in the advertising section of the Greenhouse.
Content
It’s no secret that consumers are watching more videos online than ever before.
We produce high-quality videos on an ongoing basis to make the most of this trend. We know that a consumer’s attention span is short, so we create content that is shareable, fresh, unique and engaging.
The BHGRELife Blog
The BHGRELife, can be found at bhgrelife.com. This site provides a wealth of high-quality, informative articles complemented by attractive images. Articles are designed to engage audiences and cover topics in the areas of interior and outdoor design, entertaining, real estate, and more.
The BHGRELife blog is an excellent resource for our network of affiliated brokers and agents to provide helpful content to their fans and followers via social share buttons.
They say that a picture is worth a thousand words. We have developed a library of images to delight and inspire our target audience, both real estate-related images and lifestyle-based photography.
DID YOU KNOW?
Our videos are available on the brand’s YouTube channel.
Photos and animated gifs for use on social platforms can be found in the Brand ID guide in the photo library, accessible through the Greenhouse.
Public Relations
Public relations is a key part of our brand marketing and awareness strategy. We secure national, regional and trade media coverage for our national brand, executive leadership and affiliated brokerages.
Our thought leadership strategy is to own the consumer point of view in real estate. It centers around using proprietary research to identify and explain trends on a national level while sharing associated assets with our brokerages to leverage on a local level.
DID YOU KNOW?
BHGRE® brokers have access to a PR toolkit in the Greenhouse that provides best practices and content to develop solid media relationships and secure editorial placements with the most influential local outlets.
Consumers who have opted to hear from us receive a monthly e-newsletter from the brand that contains timely articles, tips, and information.
The BHGRE Life e-newsletter enables us to continue to build relationships with our most active consumers outside of the social space and drive traffic back to our consumer blog, bhgrelife.com. This activity helps keep the brand top-of-mind so when consumers are ready to buy or sell a home, they will think of the Better Homes and Gardens Real Estate brand.
Luxury Marketing
Distinctive Collection by Better Homes and Gardens Real Estate®
Distinctive Collection by Better Homes and Gardens Real Estate® was designed to market properties that are among the top one percent of all residential properties in a given area. Commercial properties, land, and multi family do not apply.
The Distinctive Life® Digital Magazine
The Distinctive Life is a BHGRE® exclusive digital lifestyle publication. This magazine covers topics such as travel, interior design and luxury lifestyle content. Featuring Distinctive Collection listings from across the network, this publication is promoted on bhgrecollection.com, through social media and via email. BHGRE network members are encouraged to share this digital publication with high-end consumers. You can order customizable print versions through XpressDocs.
The Distinctive Collection Blog
The Distinctive Collection blog features similar articles as The Distinctive Life, and is designed to build awareness for the Distinctive Collection tier, drive traffic to bhgrecollection.com, and serve as a vehicle for luxury agents to share content with their network. Each article includes social share buttons that prepopulate with text and imagery, making it easy for you to stay relevant within your sphere.
The Distinctive Collection Blog Social Media Campaigns
To increase awareness of our listings, we have targeted social media campaigns and advertising for Distinctive Collection. Select properties are highlighted as Property of the Week on the BHGRE® Facebook and Instagram pages.
DID YOU KNOW?
Our luxury properties also appear on:
RobbReport.com*
A luxury website that showcases high-end properties. All approved Distinctive CollectionSM listings are included in the real estate section. Select Distinctive CollectionSM properties are included in the “Featured Properties” section.
JamesEdition.com*
James Edition is the premier international marketplace to find luxury real estate. Approved Distinctive CollectionSM listings are featured on the site.
WSJ.com/realestate*
Wall Street Journal Website, a feed of Distinctive CollectionSM listings year round, where listings are globally searchable and include a link to the office website, a “Contact Agent” button; brand logos, photos, and descriptions of properties.
DID YOU KNOW?
To help you expand your luxury business and create lasting client relationships, we are proud to present the following luxury marketing tools:
- A beautiful listing presentation that reads like a high-end magazine. It is customizable and features photography representing different regions.
- The Distinctive CollectionsSM portfolio box, an elegant, modern accompaniment for any luxury listing presentation or client meeting.
- You can also use the Distinctive Sales and Distinctive Listings PDF brochures to customize with your own listings.
- You have access to deeply discounted rates in a variety of luxury vehicles through our partnership with Sky Advertising. This is a great way to save money while amplifying the awareness of your luxury business.
- Branding ad templates are available with a sleek, modern look. Use them to showcase your experience and your personal or company brand. These are available in the print marketing center in the Greenhouse.
- A DC style guide is available to help you take better photos and video, how to use branded templates for social and how to write great property descriptions.
- A DC staging guide is available that you can customize with your contact information through the print marketing center.
Visit the marketing section on the Greenhouse to access these materials or to learn more about Distinctive Collection.
Hispanic Marketing
Our goal is to establish a connection with this growing market segment to drive brand awareness and provide practical information about homeownership.
That’s why we provide lifestyle content to Hispanic consumers through our lifestyle blog, BHGRELife En Español, another source of easily-shareable content.
DID YOU KNOW?
Several branded Spanish-language lifestyle real estate and DIY tip videos are available on our YouTube channel, youtube.com/bhgrealestate. You can easily share this content with your customers and prospects.
- A Spanish-language listing presentation is available in the Presentation section of The Greenhouse.
- You can find branded Spanish-language graphics to share on social media in the BHGRE Social Media Tool.
2024 Media Plan
Social Media
Social media is the perfect medium to deliver on our strategy to be a relevant, meaningful part of consumers’ lives. We are a leader in the social media space and consistently develop content and promotions to inspire, educate, and share with more than 556,0001 fans and followers.
We produce high-quality videos on an ongoing basis to make the most of this trend. We know that a consumer’s attention span is short, so we create content that is shareable, fresh, unique and engaging.
Use our content to build a relevant social media presence and focus your energy on local information to leap ahead of your competition.
DID YOU KNOW?
You can also elevate your social media presence with the exclusive BHGRE® Social Tool. We’ve curated the ultimate collection of content from Better Homes and Gardens® Real Estate, Dotdash Meredith brands and industry/lifestyle companies we love. Schedule your posts in advance on your Facebook® Business pages and Twitter® account. Access all your listings and add your DBA to promote to your sphere of influence. Email links of relevant articles straight to your clients and comment on posts, all without leaving the tool. You can even use the Expect Better® image library to create your own professional-looking original content! The BHGRE Social Tool is accessible through Greenhouse.